I post on LinkedIn everyday for the last 4 years

I’ve never run out of ideas 

Tak pernah tak de idea

It’s because I have a system to generate content

If you don’t have a system, then yes it’s hard to write everyday. 

Memang susah

So kena ada system

How to build one?

First you need to know who your target audience is?

Be as specific as possible

Then what is their problem that you are trying to help with?

From this, you can create 3-4 content pillars

And for each pillar, you will have many many subtopics that you can write about

You can then arrange your subtopics into a content calendar

So that’s how I generate lots of ideas and be consistent with my writing

It’s not that hard when you know how

So let me give you my example

My target audience : Young professionals in the healthcare industry who has worked for 2-3 years

Their problem : They feel stuck in their career and not sure how to progres

My content pillar : 1) How to write CV 2) How to attend interview 3) How to be a good presenter 4) How to network effectively

Under those content pillars - there are many things that I can write about

That’s how I never run out of ideas of what to write

Doktor Az 🩺 

The Careerlogist 📈